For the ones who can’t unsee bad strategy.

I didn’t just critique TimeLeft’s flawed model. I designed its rival. This is the strategic blueprint for a community platform that actually works.

Facebook doesn't need another feature. It needs a new purpose. This is a strategic teardown of why the platform is failing and a complete blueprint for its revival, a plan to kill the News Feed and rebuild the entire company around its most powerful, underutilized asset: Groups.

I've downloaded and deleted Duolingo more times than I can count. That personal frustration is the core of their biggest business challenge: user churn. Here's my strategic teardown of why users quit and the one feature that would make them stay.